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Download e-book for iPad: A Geography of Public Relations Trends: Selected Proceedings by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B.

By H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)

ISBN-10: 9401705755

ISBN-13: 9789401705752

ISBN-10: 9401705771

ISBN-13: 9789401705776

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Read Online or Download A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 PDF

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Additional resources for A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985

Sample text

40 COPING WITH INFORMATION When I was writing speechesfor PresidentNixon, he was often preoccupied by the fact that when any politician, even the President of the United States, delivers a speech, at best only a small part of it will ever get the full attention from the general public. And he finally insisted that every speech draft sent to him have underlinedin red the one sentence that the speech writer wanted to see as the "lead" sentence in any news stories that would be written about that speech.

It is important to consider the implications of 26 COPING WITH INFORMATION communication being so often a matter of the few talking to the many, directlyor indirectly, abouttheperceived needs or problems of the many, from the unquestioned standpointof the few. We must ask if it need always be likethis. Rather than go along with McLuhan's superficial catch-phrase that the medium is the message, we might more usefully attempt to find out (in different countries) to what degree the medium is the system?

It has beensuggested that the belief that change and freedom can be achieved through leisure, as conventionally defined, in opposition to work, is mistaken. Leisure itself can only become an interesting activity, with a creative cultural and social dimension, if it sterns from, is an extension of, is complimentary to, and is essentially related to the main social activity, which is work. 7. It has also been suggested that not only is there a declinein the influence of the protestant work ethic, but also in the influence of its successor, the materialistic work ethic.

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A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985 by H. Mock, J. I. Royce, R. F. M. Lubbers, L. Moachon, B. Ogbuagu, T. Gastaut (auth.), E. Denig, A. van der Meiden (eds.)


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