By Tony Atherton
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Additional info for 30 Minutes to Market Yourself (30 Minutes)
61 63 30 Minutes . . To Market Yourself Sell the benefits Explain to the interviewer how your skills and experience provide what they are looking for. Relate to their problems by describing relevant achievements in your past and let them think about how similar successes could make life easier for them. Your situation here sounds similar to one in my last job. I devised a new system and implemented it. In the first year we reduced waste by 12 per cent, which was more than had been achieved in the previous three years.
A wellknown system, suggested by Richard Bolles, is to use four headings under which to list your skills relating to: data; ideas; things; people. Do the relative size of your groupings suggest some strengths and weaknesses or some areas for improvement? 34 38 Analysing Your Product SWOT analysis Whether analysing your current situation or planning your future one very useful analytical tool is the SWOT analysis. It might be the most useful analysis you do. SWOT stands for: Your Strengths. Your Weaknesses.
Profile statements The profile statements we looked at earlier are important. ' base questions. Make your answers as pleasant, interesting and memorable as possible and not too long. If you have already written some first attempts revisit them now and try to improve them. Can you include an achievement or two, with a couple of memorable facts – the proof of the pudding? Practise saying them out loud. Do they sound pompous or self-centred? Update and improve them periodically. 49 59 30 Minutes .
30 Minutes to Market Yourself (30 Minutes) by Tony Atherton